When choosing to sell a house in Miami, you’ll likely want the process to be as quick and effortless as possible.
After all, time is money, right?
You Need To Sell FAST…
…to get the highest return on your Miami house.
Statistically, the longer your home is listed, the less likely you are to get your asking price. Plus, you’ll have to keep paying utility bills, taxes, insurance, and not to mention monthly mortgage payments until the sale is finalized.
But don’t fret! We’ve got 5 proven tips that will help sell your home faster in Florida!
Get Rid of Your Stuff
Seriously. You’re moving into a new home anyway, so pack up now. Before you list, advertise, or have a single showing, box up and store EVERYTHING that isn’t vital.
People viewing your home will – whether consciously or not – be turned off by clutter and personal belongings. Remember you’re advertising a “product” for sale. And if that “product” is clearly still yours, it can lessen the perceived value of your home and simply discourage buyers from putting an offer down.
To really understand this concept: imagine you have a nice chest of drawers for sale, but it’s covered in stickers, and your kids have scribbled all over it. Now, if you’re happy to risk not attracting any interest at all, then sell cheap and sell AS-IS. But, if you want to encourage plenty of attention and advertise for what it’s worth, then you might want to clean off the stickers, sand down the pen marks, and perhaps even give it a fresh coat of paint.
This analogy represents your home. The pen marks are the clutter and mess. The stickers are items that personalize your house. If you leave the clutter lying and overly personal items on display, buyers will feel as if they’re intruding, and will never fully envision themselves living in the house, which is what you need to sell your Florida home.
These days everyone is shopping online for everything – even houses.
As buyers can quickly scroll through multiple listings at once, you only have a matter of seconds to capture their attention. And most people won’t take a second glance at houses with bad or sub-par photos.
Your listing is an advert. And adverts need great photography. The pictures should present your house in the best possible light, capturing as many great selling points as possible. Consider renting a wide-angle lens, or hiring a professional to help you get the shots right. Any fees you encounter will be worth it when your agent calls you with plenty of interested buyers.
Studies have shown that buyers decide right away whether they will make an offer on your home. Or more accurately, whether they won’t make an offer on your home.
What potential buyers see as they drive up to the house will set the overall tone for the showing. And if they’re ultimately disappointed in those first few seconds, that negativity will last the whole viewing. But, luckily, unlike most other home improvements, curb appeal can usually be done at a low cost. The following tasks could be completed over the weekend without too much hassle:
- Clean up and weed the garden
- Plant some flowers
- New hardware such as mailbox, address numbers and door handles
- A fresh coat of paint on the door
- New doormat
Price it Right
From day one, your home needs to be priced correctly. A great agent will advise you on what the right price is. However, you should also check out the competition.
What are similar houses in the neighborhood listed for? Or, more accurately, what did they actually sell for?
Run some comparisons, and don’t price too high. Many people go for the highest price imaginable, hoping they’ll get lucky. First-time sellers tend not to see that harm in pricing high and then reducing until they find a buyer. However, this is not a smart house selling strategy. Repetitive slashes in price will show up on the MLS and, from a buyer’s perspective, make you look inexperienced as a seller. Buyers will wonder, why was it priced so high in the first place? Why has it been reduced so much? Is there a problem with the property? Is the owner desperate to sell?
Be smart and start off with a well-researched price that allows you to compete with other listings in your area.
Highlight Your Neighborhood
When a person purchases a home, they not just buying a building, they’re buying the location and the lifestyle. Show off your property by showcasing EVERYTHING that makes your neighborhood unique and inviting.
Consider putting a short booklet together to give to people viewing your house. The booklet or pamphlet should include info about recreational activities, restaurants, and commute times. Highlight parks, lakes, and anything you and your family loves about the area.
Most people are looking for a great home in a safe neighborhood close to amenities and transport links. Showcasing the location in some ways is just as important as marketing the house itself!
If you’re not particularly skilled with computers or designing a simple pamphlet, this might be a bit difficult to accomplish. The last thing you want is an unprofessional booklet, poorly laid out with typos and bad formatting. If that’s the case, consider getting help from someone you know who would be better suited for the task.