As you get your home ready to sell, you need to plan ahead to ensure that everything runs as smoothly as possible.
In some ways selling real estate in Miami is no different from introducing any new product on the market. Depending on your local area, there might be several similar “products” for sale all boasting the same features, selling points, and price.
That’s why (as you would with any product for sale) you need to make your house stand out from the crowd and feel unique in one way or another.
Take Advantage Of These House Selling Tips & Tricks.
In this article, we offer 5 clever tips that use psychology to secure a fast sale in Miami.
The Numbers Matter!
If you want to sell your Florida home fast, you need to know exactly what your home is worth. Setting a specific price will give the impression that your property has been properly valued and that you have invested time and effort into appropriately pricing your home.
Avoid rounding the asking price.
$150k? That sounds about right! Let’s just go with that.
You may think a rounded number is aesthetically pleasing. And in some ways, it can be. But when you evaluate the worth of real estate, rounding the asking price appears lazy and uninformed.
For instance, if you and your agent conclude that your home is worth $196k, instead of going for the obvious $200k, you might want to ask $206k.
Avoid traditional pricing tactics!
It may be a popular retail gimmick but listing a house using a whole mess of 9’s is just silly.
Property for Sale: $299,999.99!
Nowadays, people see through this.
Engage the Senses.
But not TOO much. Make people have that “WOW” feeling the minute they walk in the door but avoid making them gag.
You don’t need to burn your basil, rain, lavender blend incense in every room. But a light, clean, and pleasant smell that gently floats in the air will give the impression your home is cared for.
This is especially important if you have pets. Pet owners don’t always notice how bad dogs and cats smell. It’s no one’s fault.
If you’ve had dogs and cats growing up, it’s no wonder you’ve grown slightly accustomed to having animals. But, unfortunately, this is not the case with retail buyers.
Retail buyers will immediately notice an unpleasant smell, whether caused by pets, damp, or dust. Even a vacant property can start to smell off-putting. That’s why it’s a good idea to invest time and effort in ensuring your home smells fresh.
If you plan to play the radio or put on a CD, keep music mild and low. Everyone has different tastes, and you don’t want to irritate buyers into leaving a room due to loud, irritating music.
And always…. always ensure your home is well lit. Natural light works best. Open the curtains, the blinds, turn on the lights if you have to. Nothing is more off-putting than a dark, poorly lit rooms. Shadowy places are often ignored.
Don’t Get Too Personal
Put away your vacation pictures and clean the paperwork off your desk.
If your home is crammed full of personal belonging, buyers will feel like they’re intruding on your space. Buyers need to feel welcomed and not in anyone’s way. Making them feel uncomfortable as soon as they walk in is not the best way to sell.
Balance is important. You want to find the middle ground between “homey” and “neutral”. Consider furniture brochures that showcase beautifully decorated living rooms and bedrooms that feel inviting but aren’t cluttered with shoes, laundry, holiday souvenirs, etc.
You don’t need to purge everything from your home but boxing away the clutter will allow potential buyers to imagine themselves in the property.
This will also make the selling process easier for you. Boxing up your personal items will give you a headstart. Plus, taking your time and not rushing will help you handle the emotional side of moving and make the whole process less stressful.
Throw a Party
Chances are every retail buyer has viewed several other properties on the market. Stand out and consider opting for a more casually themed open house event.
Perhaps hold a low key party or BBQ and football on a Sunday evening. This will bring in a whole new crowd and will definitely make your house stand out above the rest. If people a good time, relax and enjoy themselves whilst viewing your home, they will be able to envision themselves doing the same.
Love at First Sight
In the first few seconds of seeing your home, retail buyers will decide whether your property is worth considering.
It is up to you to make those first few seconds count. Of course, there are always exceptions to this rule, but first impressions go a long way.
Make a great impression first and build from there. Starting off negatively will only make it that much harder to convince buyers that your home is the one for them.
For instance, if your yard is overgrown or messy, people will wonder what else has been neglected. Your yard should be tidy and weed-free. If necessary take care of some easy cosmetic fixes such as new house numbers, a mailbox refresh, or some paint touch-ups.
You will also want to give some attention to your entry area and the view of your home from the road or driveway. Don’t leave shoes, backpacks, and other random clutter lying around as this is typically where these items pile up. Flowers in the garden or the kitchen also work wonders to improve the aesthetic appeal of any home.