When we have something we need to sell, where’s the first place we usually turn? Craigslist, of course.
But what about if you want to sell your house? Can you sell that on Craigslist too?
Is Craiglist A Viable House Selling Route?
Well, surprisingly they can be pretty good. After all, Craigslist gets 50 billion page views every single month. But views alone is not enough to snatch a buyer, you have to get some critical elements of your ad right to ensure success on Craigslist.
Before we discuss anything, let’s look at some stats!
- 8/10 people only read the headline when scrolling through online content.
- 2/10 people will actually click the article or listing to read the rest.
- 6/10 people share article links on social media without reading the entire article.
But what does this mean?
These stats show that the majority of people focus solely on the headline or title. Meaning you have to get the headline of your Craigslist ad spot on to attract interest online.
You need to write a compelling headline. But don’t lie about your home or exaggerate its features. One effective tactic is to use numbers, especially odd numbers. Take a look at our example below:
5 Reasons You Should Check Out My Ranch-Style Home in Miami (Hint: Number 3 Is Five Minutes From Shopping and Schools)”
Whatever you do just make sure you give them a reason to take the next step and click on the ad.
Now, in the main description, you have to make good on the promises that you hinted at or made in the headline. It will become immediately obvious here if you exaggerated anything in the headline. So stay honest but confident.
Keep it simple, using brief paragraphs, lots of space, and lists where appropriate. And, of course, don’t make the rookie mistake of using poor grammar, run-on sentences, or misspellings. Formatting is also important. Break the main body into sections where you can and use all CAPS for small titles where appropriate.
People often equate the quality of the ad copy with the quality of the item for sale. So a badly worded ad littered with errors will not encourage buyers to give you a call.
Also, make sure you include any relevant keywords that your target shoppers might be searching for. Craigslist serves up ads based on what people type into the search bar. If you feel that your ad isn’t getting enough traffic, try experimenting. Change the text and try some different keywords in different places.
Don’t be fooled into thinking you can be lazy with the pics just because it’s Craigslist. You’re still selling a property which is a significant investment for anyone, so great high-quality pictures are a must-have.
Most people, though, take a few quick pics with their phone or make the mistake of uploading large images, which not only looks unprofessional but causes the page to take a long time to load. When this happens, people are just gonna click the back button and scroll on to other ads.
Your pictures should capture the entire room at an appropriate angle and not be obscured by one appliance or piece of furniture that takes up the whole image. If an appliance, say, a refrigerator, has been recently updated, you can include that fact in the body of the ad.
If you use a digital camera, make sure the date and time stamp isn’t visible in the bottom right corner. Don’t be fooled into thinking this look professional; it doesn’t. Plus, it also dates the picture, which can be a major drawback if the house sits on the market for any length of time.
Many Craigslist experts advise posting an ad between 10:00 am and noon on weekdays. After 5:00 pm on weekdays also works well. And if you wait until the weekend, morning is the recommended posting time.
Are you thinking about selling a property in Miami on Craigslist? It can be a promising and successful route to take if done right!
However, if you don’t want to bother with all that hassle, we have a much easier solution for you.