Now, more than ever, people are having success selling their homes online.
But, with so many sellers discovering how successful the internet marketplace is, the competition online has become fierce.
Check Out Our House Selling Top Tips Below!
We’ve put together our favorite tips to help you stand out and sell your home fast!
Go Where The Buyers Are
There are many online listing portals to choose from. Devote some time to looking up listings in your local area. What sites show up first in the search results?
Many times, the tops sites are Zillow and Trulia. Regardless of whether you like these sites, they have a good, strong grasp on generating real estate traffic. When a property is listed on the MLS (Mulitple Listing Service), it’s generally picked up by these major sites.
So, whether or not you decide to advertise with them, you should make sure your property listing is showcased well. Excellent pictures, a strong description, and a clear “call to action” is the foundation of a great listing.
Luckily you should only need to information once since there are services that will duplicate your listing automatically to many top sites. However, you should double-check your listing across each site just in case the automation has caused the data to get jumbled.
Consider Premium Listings
When you do a property search on any major website, there’s always one or two properties at the top. They paid to get that top spot! And you could too.
If you want to boost your listing and encourage more buyers to click on your property, it can be worth the extra money to get your ad featured at the top of the list.
Create a Property Specific Website
A more unique and dedicated approach to sell your Florida home online is to create a website solely to market your property. This is worth the hassle if your property genuinely has more to show off than a basic listing can handle.
A simple website and domain isn’t a lot of money. With a little SEO (search engine optimization) and fantastic pictures, you could easily showcase your home better than some of the more mainstream advertisers.
Use Amazing Photos
They say a picture is worth a thousand words, and they are absolutely right!
When it comes to booking a viewing, photos of your home will be the deciding factor – not the description. Your images should be in focus, well lit, and angled professionally. If you can’t get a good angle on a smaller sized room, consider creating a 360° panoramic (which can be a good idea for most rooms if done well).
Look through a few listings. You’ll notice who hired a professional photographer, and who made do with their smartphone. Just because most phones have got exceptional cameras these days doesn’t mean anyone can take professional-grade photography.
There’s a lot more that goes into creating a fantastic set of pictures of your home. For a lot of buyers, it isn’t easy to picture themselves in your house if your personal belongings are scattered everywhere. Get a head start by packing your knick-knacks and decorative items away. Get rid of all the clutter, then hire a professional photographer to take photos of your home.
Use an Accurate Description of the Property
Be as detailed and as accurate about the property as possible. Disclose any issues, but also make sure you don’t overlook details that may be considered an attractive quality or unique feature.
If you’ve recently re-done the roof, mention it. If your kitchen is open and beautifully decorated, you should mention it.
Remember, there’s a difference between marketed honesty and blunt truth. You should describe your home accurately but avoid words with negative connotations. When appropriate, use words such as “Stunning, spacious and immaculate!” not “Dated, cramped and dingy!” (even if that’s the blunt truth).
Watch Your Words
When people are house hunting, the listings can all begin sounding alike and repetitive. A lack of adjectives or overusing too many of the common ones will cause every property to be “beautiful” and “cozy.” Don’t follow the norm!
Use colorful language and exciting descriptive words to make your listing stand out. Don’t just gloss over the ad, really put in a little bit of effort to write a description that wows prospective buyers.
If you’re not sure how to come up with new words, type in the word you know along with the word “synonym.” Google will do the work for you and bring up a list of words with similar meanings.
Acquiring, understanding, and using data will almost guarantee you a quick sale. By utilizing data, you will be able to:
- Run comps of recently sold properties in the area.
- Locate and contact the best agents in town. Online reviews from verified customers are a great place to start.
- Study market trends in your area.
- Ask questions such as: when is the best time of year to sell my Florida house? What are the current buyer demographics?
Research and data will be the difference between a prolonged, headache-inducing deal and a quick, hassle-free sale.